The Asociación Multinacionales por Marca España (AMME) kindly invited me to give the keynote address at their July 16 virtual global conference.

Their theme was “Innovation in the Days of Covid-19: Multinationals and Corporate Social Innovation.” My talk focused on pandemic-related innovation at Georgia Tech and how our collaboration with corporate partners has been crucial for our innovation to have real impact. At Georgia Tech, we don’t just develop technology for technology’s sake. We advance technology that can help all of us live better lives, and we develop leaders who can boldly address the toughest challenges of our time and drive positive change. Because improving the human condition is the true meaning and purpose of innovation.

My address is posted here (in Spanish).